Privacy Policy

Who we are

M-Reply is a product of SFASME, based in New Delhi, India. This policy covers the website mreply.com and the M-Reply helpdesk service.

Information we collect

• Details you send us. When you request a proof of concept, book a demo, ask for a consultation or contact us, we collect your name, email, company name, phone number, team size, your message or requirements, and any demo time or hosting preference you choose.
• How you found us. With a form, we also record the page you first arrived on, the website or ad that sent you (including campaign tags and the Google Ads click ID), so we know which of our ads and pages work. We keep this with your enquiry to follow it up.
• Customer data in the service. When you use M-Reply, it processes the emails, attachments and contact details in the mailboxes you connect, on your behalf.
• Free development applications. When you apply for free development, we collect your name, business name, email, mobile number, business type and project details.
• Technical data. Our servers record standard log data such as IP address, browser type and pages requested.
• Analytics and advertising. The website uses Google Analytics, Google Ads and Google Tag Manager, which set cookies to measure visits and the results of our ads. When you submit a form, your email address and phone number are converted into an irreversible code (a SHA-256 hash) in your browser, and only that code is shared with Google, to measure and improve our advertising. Google never receives them in readable form.

How we use it

• To reply to your enquiry and set up your proof of concept or account.
• To provide, secure and support the M-Reply service.
• To send service notices and invoices.

We do not sell personal information. Customer emails and templates are not used to train public AI models.

Sharing

We share information only with service providers that help us run M-Reply, such as hosting and email providers, under confidentiality obligations; with Google, as hashed contact details and analytics data, as described above; or when the law requires it.

Storage and retention

Data is encrypted in transit and at rest. We keep enquiry details for as long as needed to respond and to maintain our business records. Cloud customers who cancel receive a full data export, after which their workspace data is deleted.

Your choices

You can ask to see, correct or delete the personal information we hold about you by writing to support@mreply.com or +91 87978 64716. You can block or delete cookies in your browser settings, and opt out of Google Analytics with Google’s browser add-on.

Changes and contact

We will post any change to this policy on this page with a new date. Questions about privacy can be sent to support@mreply.com or +91 87978 64716. See also our Terms of Service.